Diseño de una marca-región (Place-Branding) para la parroquia de Papallacta ubicada en el cantón Quijos, en la provincia de Napo, Ecuador

In the last decade the development of new information technologies and the process of globalization have made the world becomes a single competitive market, in which each country seeks the most effective way to stand out, especially in terms of tourism. For countries, cities, regions and territories...

• Yazar: Cadena Anchatuña, Gabriela Gisell (author)
• Diğer Yazarlar: Larco Guevara, Patricio Alberto (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2013
• Konular: ADMINISTRACIÓN DE EMPRESAS; ESTUDIO DE FECTIBILIDAD; DESARROLLO RURAL; ANÁLISIS DE MERCADEO
• Online Erişim: http://dspace.ups.edu.ec/handle/123456789/5217