Plan de marketing integral para el Centro Comercial Ipiales del Sur ubicado en el sector de Chillogallo en la ciudad de Quito

Plan de marketing integral para el Centro Comercial Ipiales del Sur ubicado en el sector de Chillogallo en la ciudad de Quito

Marketing is an essential tool for business as it allows merchants to meet customer needs and grow by examing and implementing different sales tactics. This work was realized with the aim of providing the Ipiales del Sur Mall (CCIS) with a variety of marketing strategies that could help increase the...

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Bibliographic Details
Main Author: Simbaña Valencia, Hugo David (author)
Other Authors: Taipe Velasco, Myriam Natali (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
ADMINISTRACIÓN DE EMPRESAS
PLANIFICACIÓN ESTRATÉGICA
SEGMENTACIÓN DE MERCADEO
INVESTIGACIÓN DE MERCADEO
Online Access:http://dspace.ups.edu.ec/handle/123456789/7419
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http://dspace.ups.edu.ec/handle/123456789/7419

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