Estudio de la evolución de la marca; logotipo e isotipo de telefónica-Movistar en Ecuador

Because of the liberation of the markets as a global policy, the companies had the necessity to change their structure from a quantitative model to a qualitative one. On this last one, the communication model took an important role crossing all the activities of the business. The construction of the...

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Bibliografiska uppgifter
Huvudupphovsman: Yépez Mosquera, Ana Soledad (author)
Övriga upphovsmän: Torres Viteri, Fernando Ernesto (author)
Materialtyp: bachelorThesis
Språk:spa
Publicerad: 2013
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Länkar:http://dspace.ups.edu.ec/handle/123456789/6261
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