Estudio de la evolución de la marca; logotipo e isotipo de telefónica-Movistar en Ecuador
Because of the liberation of the markets as a global policy, the companies had the necessity to change their structure from a quantitative model to a qualitative one. On this last one, the communication model took an important role crossing all the activities of the business. The construction of the...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2013
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| Acesso em linha: | http://dspace.ups.edu.ec/handle/123456789/6261 |
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