Diseño de un plan de marketing basado en Fundrasing para satisfacerlas necesidades del Banco de alimentos de Quito, institución sin fines de lucro de obtener más benefactores y voluntarios para su gestión de ayuda social

The strategic marketing plan from Food Bank of Quito, is presented in the following investigation, in order to make it more recognized and structured. This research is the result of a series of efforts, data collection and active participation of managers. The Foundation Food Bank of Quito (BAQ) was...

• Main Author: Cordovillo Flores, Daniela Rocío (author)
• Format: bachelorThesis
• Language: spa
• Published: 2015
• Subjects: ADMINISTRACIÓN DE EMPRESAS; DONACIONES BENÉFICAS; COSTO Y NIVEL DE VIDA; ANÁLISIS DE MERCADEO
• Online Access: http://dspace.ups.edu.ec/handle/123456789/9297