Diseño de un plan de marketing basado en Fundrasing para satisfacerlas necesidades del Banco de alimentos de Quito, institución sin fines de lucro de obtener más benefactores y voluntarios para su gestión de ayuda social

The strategic marketing plan from Food Bank of Quito, is presented in the following investigation, in order to make it more recognized and structured. This research is the result of a series of efforts, data collection and active participation of managers. The Foundation Food Bank of Quito (BAQ) was founded in 2003, has offered the company an alternative to the most vulnerable sectors to get the daily food for their families, becoming a "bridge between abundance and lack" whose primary objective is to eradicate hunger in Quito. In these years the BAQ has faced challenges to retain their benefactors, the food businesses, so with research conducted, it was determined that they are not totally committed because they are not receive timely information of the destination of the resources provided causing disinterest and distrust. Therefore we have developed a marketing plan, with different activities which will result in the dissemination of its work and also serve to attract more patrons both food resources and economic. In researching is recommended various activities, the same be based and supported in polls that was did at food businesses sector, along with those made to families who are currently benefit from this service. These activities together will allow companies to have certainty of the fate of their donations and their important contribution to society.

• Autor principal: Cordovillo Flores, Daniela Rocío (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2015
• Materias: ADMINISTRACIÓN DE EMPRESAS; DONACIONES BENÉFICAS; COSTO Y NIVEL DE VIDA; ANÁLISIS DE MERCADEO
• Acceso en línea: http://dspace.ups.edu.ec/handle/123456789/9297