Plan estratégico de marketing para el lanzamiento y promoción del producto "Talco medicado a base de almidón de yuca" dirigido a madres de infantes de Guayaquil.

Plan estratégico de marketing para el lanzamiento y promoción del producto "Talco medicado a base de almidón de yuca" dirigido a madres de infantes de Guayaquil.

The following research intends to create an Emotional Marketing Plan that introduce a new powder made of natural components, which will be offered to Cassava Starch processing companies. This marketing plan would allow the product to compete and to position itself in the market as one of the most co...

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Bibliographic Details
Main Author: Vera Zurita, María José (author)
Other Authors: Véliz Contreras, Mery Lisseth (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
PLAN ESTRATÉGICO
MARKETING EMOCIONAL
PRODUCCIÓN
ALMIDÓN DE YUCA
Online Access:http://dspace.ups.edu.ec/handle/123456789/7450
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http://dspace.ups.edu.ec/handle/123456789/7450

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