Análisis de la gestión empirica del área de marketing sustentada en un enfoque tradicional en la empresa y diseño de un plan estratégico de marketing en la empresa PROHIGIE C.A.

This research aims to present the technical and strategic criteria that the company under study, PROHIGIE CA achieve stay in the market and increase its share.

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Bibliografske podrobnosti
Glavni avtor: Jaya Alvarez, Karla Priscila (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2005
Teme:
Online dostop:http://dspace.ups.edu.ec/handle/123456789/7648
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