Modelo de estrategia de fidelización para la compañía CNT en el servicio de telefonía celular en la ciudad de Quito.

The National Telecommunications Corporation CNT EP is a public Telco Ecuador, was created on January 14, 2010, it provides services local - regional and international telephony services, to access internet, satellite television and mobile telephony mobile in Ecuadorian territory. CNT was incorporated as a limited company by public deed of merger of extinct Andinatel SA and Pacifictel SA, signed on October 30, 2008, with the aim of unifying services and expand coverage in fixed telephony and broadband internet in all Ecuador In latest years, CNT has had different difficulty retaining customer loyalty in mobile telephony, which is why we have made the investigation that customers are not satisfied with the service. That `s way it has developed a marketing plan, with several activities which will result in the customer loyalty while attracting new ones In the searching of recommended several activities, the same that will be based and supported on surveys of customers and all activities, and they together allow to the customer to feel satisfied about CNT services.

• 1. autor: Galarza Vera, David Julian (author)
• Kolejni autorzy: Villacís Reysanchp, Evelyn Gabriela (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2014
• Hasła przedmiotowe: ADMINISTRACIÓN DE EMPRESAS; PLANIFICACIÓN ESTRATÉGICA; TELECOMUNICACIONES; ATENCIÓN AL CLIENTE
• Dostęp online: http://dspace.ups.edu.ec/handle/123456789/7444