Estrategias de branding para el reconocimiento de la marca Geoday en el cantón Pelileo

This project addresses the issue of Geoday’s limited brand recognition in the highly competitive textile market of Pelileo. Although the company offers quality products, it lacks branding strategies that effectively connect with its target audience and strengthen its market positioning. The main objective was to develop emotional branding strategies to improve this connection and position the brand competitively. The research followed a project-based approach and a deductive method, utilizing surveys and interviews to diagnose Geoday’s current branding situation and the needs of its audience. As a solution, several strategies were designed, including a logo restyling, digital content creation, and packaging design. The conclusions highlight the importance of maintaining consistent communication and an active presence on social media to establish emotional connections with clients. These strategies aim to position Geoday as an authentic and differentiated brand within its market, contributing to the growth of the textile sector in Pelileo.

• Autor Principal: Palacios Moreno, Onias Efrain (author)
• Formato: bachelorThesis
• Publicado: 2025
• Subjects: BRANDING; RECONOCIMIENTO DE MARCA; ESTRATEGIAS DIGITALES.
• Acceso en liña: https://repositorio.uta.edu.ec/handle/123456789/44112