Branding estratégico para las MiPyMEs del sector calzado de Tungurahua

This thesis addresses the development of strategic branding strategies for MSMEs in the footwear sector in Tungurahua, a key sector for the local economy. A mixed analysis was carried out through interviews, surveys, focus groups and direct observation in order to identify the scarce application of...

• Үндсэн зохиолч: Villalva Andrade, Sergio Alexander (author)
• Формат: bachelorThesis
• Хэвлэсэн: 2024
• Нөхцлүүд: BRANDING ESTRATÉGICO, MIPYMES, SECTOR CALZADO, TUNGURAHUA, IDENTIDAD DE MARCA
• Онлайн хандалт: https://repositorio.uta.edu.ec/jspui/handle/123456789/42715