Branding estratégico para las MiPyMEs del sector calzado de Tungurahua

This thesis addresses the development of strategic branding strategies for MSMEs in the footwear sector in Tungurahua, a key sector for the local economy. A mixed analysis was carried out through interviews, surveys, focus groups and direct observation in order to identify the scarce application of...

• Yazar: Villalva Andrade, Sergio Alexander (author)
• Materyal Türü: bachelorThesis
• Baskı/Yayın Bilgisi: 2024
• Konular: BRANDING ESTRATÉGICO, MIPYMES, SECTOR CALZADO, TUNGURAHUA, IDENTIDAD DE MARCA
• Online Erişim: https://repositorio.uta.edu.ec/jspui/handle/123456789/42715