Branding estratégico para las MiPyMEs del sector calzado de Tungurahua
This thesis addresses the development of strategic branding strategies for MSMEs in the footwear sector in Tungurahua, a key sector for the local economy. A mixed analysis was carried out through interviews, surveys, focus groups and direct observation in order to identify the scarce application of...
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| Format: | bachelorThesis |
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2024
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| Online Access: | https://repositorio.uta.edu.ec/handle/123456789/42715 |
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Manual de Indicadores de Sostenibilidad en las MiPyMEs textiles en el Ecuador