La publicidad digital como recurso de fidelización para la Rectificadora Núñez e hijos-Ambato

The objective of the following integrating project is to locate digital advertising as a loyalty resource for the “Rectificadora Núñez e Hajes” located in Ambato, since, despite the positioning, the lack of innovation in training resources in marketing and digital advertising has had an impact on th...

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Bibliographic Details
Main Author: Núñez Pérez, Tatiana del Rocío (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:https://repositorio.uta.edu.ec/handle/123456789/38530
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