Branding estratégico para la difusión de la festividad la Yumbada de la comuna Joseguango Alto perteneciente a la parroquia Mulaló de la provincia de Cotopaxi.
This study addresses the problem of the lack of dissemination of the Yumbada de la Santísima Cruz festival in the province of Cotopaxi. To strengthen the recognition of this festivity, we propose the design of branding strategies to establish empathy ties with the target audience. To achieve this pu...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://repositorio.uta.edu.ec/handle/123456789/42762 |
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