Diseño de estrategias de posicionamiento por categoría de producto en ROMSA importadora para la fidelización de sus clientes
The company ROMSA Importadora specializes in the commercialization of sports articles, facing challenges in brand management and positioning strategies. The lack of market recognition has affected its differentiation from competitors, limiting its growth and customer loyalty. For this reason, this r...
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| Format: | bachelorThesis |
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2025
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| Online Access: | https://repositorio.uta.edu.ec/handle/123456789/44051 |
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