Gestión de activos de marca de la empresa de diseño de bodas y eventos Andrea Arroba
. KEYWORDS: BRANDING, BRAND ASSETS, VISUAL IDENTITY, SUSTAINABILITY,PERSONALIZATION. XVxv ABSTRACT This project aims to optimize the brand assets management of Andrea Arroba, a company specializing in wedding and event design in Ambato, Ecuador. Despite its recognition in the industry, challenges we...
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| Natura: | bachelorThesis |
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2025
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| Accesso online: | https://repositorio.uta.edu.ec/handle/123456789/44024 |
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