Plan comunicacional global enfocado en la apertura de nuevos mercados para la empresa de calzado Mezzel

This project focuses on the creation and implementation of a global communication plan aimed at opening new markets for the footwear company Mezzel. The initiative seeks to strengthen both internal and external communication, ensuring that all employees are aligned with the expansion objectives and...

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Bibliographic Details
Main Author: Núñez Pazmiño, Daniel Alexander (author)
Format: bachelorThesis
Published: 2025
Subjects:
Online Access:https://repositorio.uta.edu.ec/handle/123456789/44143
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