Modelo de branding con uso de tecnologías para el Consorcio de Lácteos de Tungurahua
This thesis proposes a technology-based branding model to strengthen the identity of the Tungurahua Dairy Consortium, an important dairy production region in Ecuador. Dairy companies, located in rural areas, benefit from proximity to dairy farms, reducing logistics costs, however, their sales are co...
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| Format: | bachelorThesis |
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2025
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| Online Access: | https://repositorio.uta.edu.ec/handle/123456789/44147 |
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