Branding estratégico para el reconocimiento de marca de Corax Capacitaciones de la ciudad de Ambato

This study focuses on the thorough evaluation and understanding of marketing strategies employed in brand management, addressing three crucial dimensions: Brand Consistency Strategy, Communication Strategy, and Promotion Strategy, with a particular emphasis on Below The Line (BTL) strategy. The Bran...

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Bibliografiske detaljer
Hovedforfatter: Erika Lizbeth, Micolta Chicaiza (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2024
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Online adgang:https://repositorio.uta.edu.ec/handle/123456789/41267
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