Estrategias publicitarias para el posicionamiento de la marca Abkrea Ingeniería Cía. Ltda., en la ciudad de Ambato
The following integrative project aims to determine the effectiveness of digital advertising for the positioning of the brand "Abkrea Ingeniería Cía. Ltda." in the city of Ambato. Despite having a previous positioning, the company faces challenges due to the lack of advertising strategies,...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Udgivet: |
2023
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| Fag: | |
| Online adgang: | https://repositorio.uta.edu.ec/handle/123456789/39577 |
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