Branding estratégico para la empresa Urco Asesores de Seguros
The general objective of this research was to develop a strategic branding plan with the purpose of improving the positioning of the brand in the sector, for the company Urco Asesores de Seguros, through a market study. The methodology was based on a descriptive study, with a mixed approach, bibliog...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2024
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| Subjects: | |
| Acceso en liña: | https://repositorio.uta.edu.ec/handle/123456789/42872 |
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