Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos

Innovations and modern management methods encourage territories to be treated as products. The set of marketing strategies adapted to the current digital era, is called digital marketing and is indispensable in the management of products and tourist destinations. Through this case study, emphasis is...

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Bibliographic Details
Main Author: Ortiz Lastra, Shirley Magdalena (author)
Format: bachelorThesis
Published: 2020
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Online Access:http://dspace.utb.edu.ec/handle/49000/9071
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