Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos
Innovations and modern management methods encourage territories to be treated as products. The set of marketing strategies adapted to the current digital era, is called digital marketing and is indispensable in the management of products and tourist destinations. Through this case study, emphasis is...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | bachelorThesis |
| منشور في: |
2020
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://dspace.utb.edu.ec/handle/49000/9071 |
| الوسوم: |
إضافة وسم
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إضافة وسم | _version_ | 1858410392898764800 |
|---|---|
| author | Ortiz Lastra, Shirley Magdalena |
| author_facet | Ortiz Lastra, Shirley Magdalena |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Dicado Albán, Mariana |
| dc.creator.none.fl_str_mv | Ortiz Lastra, Shirley Magdalena |
| dc.date.none.fl_str_mv | 2020-10-30T20:30:45Z 2020-10-30T20:30:45Z 2020 |
| dc.format.none.fl_str_mv | 50 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/9071 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2020 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Marketing digital Turismo Estrategias Promoción |
| dc.title.none.fl_str_mv | Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Innovations and modern management methods encourage territories to be treated as products. The set of marketing strategies adapted to the current digital era, is called digital marketing and is indispensable in the management of products and tourist destinations. Through this case study, emphasis is placed on the analysis of promotional strategies focused on tourist activity in the province of Los Ríos. For this purpose, a specific methodology was carried out, focusing on online searches of the websites of the cantons of study, as well as the tool of surveys for convenience. This research work is a pioneer in showing the digital marketing strategies carried out in the Province of Los Rios. It is expected that the results of this work will have both business and social implications. Being useful to apply new strategies in the territories and thus promote better and greater tourism development in them. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_006ce60c5c4ff64d30ca5111317c9540 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/9071 |
| publishDate | 2020 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2020 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias de marketing digital en la promoción turística de la Provincia Los RíosOrtiz Lastra, Shirley MagdalenaMarketing digitalTurismoEstrategiasPromociónInnovations and modern management methods encourage territories to be treated as products. The set of marketing strategies adapted to the current digital era, is called digital marketing and is indispensable in the management of products and tourist destinations. Through this case study, emphasis is placed on the analysis of promotional strategies focused on tourist activity in the province of Los Ríos. For this purpose, a specific methodology was carried out, focusing on online searches of the websites of the cantons of study, as well as the tool of surveys for convenience. This research work is a pioneer in showing the digital marketing strategies carried out in the Province of Los Rios. It is expected that the results of this work will have both business and social implications. Being useful to apply new strategies in the territories and thus promote better and greater tourism development in them.Innovations and modern management methods encourage territories to be treated as products. The set of marketing strategies adapted to the current digital era, is called digital marketing and is indispensable in the management of products and tourist destinations. Through this case study, emphasis is placed on the analysis of promotional strategies focused on tourist activity in the province of Los Ríos. For this purpose, a specific methodology was carried out, focusing on online searches of the websites of the cantons of study, as well as the tool of surveys for convenience. This research work is a pioneer in showing the digital marketing strategies carried out in the Province of Los Rios. It is expected that the results of this work will have both business and social implications. Being useful to apply new strategies in the territories and thus promote better and greater tourism development in them.Las Innovaciones y los métodos modernos de gestión fomentan a que los territorios se los trate como productos. El conjunto de estrategias de marketing adaptadas a la era digital actual, se lo nombra como marketing digital y resulta indispensable en la gestión de productos y destinos turísticos. Mediante este estudio de caso, se hace énfasis al análisis de estrategias promocionales enfocadas en la actividad turística en la provincia de Los Ríos. Para ello, se llevó a cabo una metodología concreta centrada en búsquedas online, de las páginas webs de los cantones de estudio así como, la herramienta de encuestas por conveniencia. El presente trabajo de investigación es pionero en mostrar las estrategias de marketing digital llevadas a cabo en la Provincia de Los Ríos. Se espera que los resultados emitidos de este trabajo tengan implicaciones tanto empresariales como sociales. Siendo de utilidad para aplicar nuevas estrategias en los territorios, fomentando así un mejor y mayor desarrollo turístico.BABAHOYO: UTB, 2020Dicado Albán, Mariana2020-10-30T20:30:45Z2020-10-30T20:30:45Z2020info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis50 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/9071esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:13:20Zoai:dspace.utb.edu.ec:49000/9071Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-02-28T22:23:02.881499Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos Ortiz Lastra, Shirley Magdalena Marketing digital Turismo Estrategias Promoción |
| status_str | publishedVersion |
| title | Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos |
| title_full | Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos |
| title_fullStr | Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos |
| title_full_unstemmed | Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos |
| title_short | Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos |
| title_sort | Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos |
| topic | Marketing digital Turismo Estrategias Promoción |
| url | http://dspace.utb.edu.ec/handle/49000/9071 |