Estrategias de marketing digital en la promoción turística de la Provincia Los Ríos

Innovations and modern management methods encourage territories to be treated as products. The set of marketing strategies adapted to the current digital era, is called digital marketing and is indispensable in the management of products and tourist destinations. Through this case study, emphasis is...

• 1. autor: Ortiz Lastra, Shirley Magdalena (author)
• Format: bachelorThesis
• Wydane: 2020
• Hasła przedmiotowe: Marketing digital; Turismo; Estrategias; Promoción
• Dostęp online: http://dspace.utb.edu.ec/handle/49000/9071