La comunicación disruptiva en el modelo de negocio SAAS aplicado en las plataformas de streaming Netflix y Spotify

The software as a Service (SAAS) as a business model, is nothing other than a distribution method that transmits the usual or traditional service in a custom digital service. In other words, this model helps companies improve their production through a method known as subscription and the accommodat...

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Bibliographic Details
Main Author: Avilés Cercado, Katherine Yamilex (author)
Format: bachelorThesis
Published: 2020
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/8762
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