La comunicación disruptiva en el modelo de negocio SAAS aplicado en las plataformas de streaming Netflix y Spotify

The software as a Service (SAAS) as a business model, is nothing other than a distribution method that transmits the usual or traditional service in a custom digital service. In other words, this model helps companies improve their production through a method known as subscription and the accommodat...

• מחבר ראשי: Avilés Cercado, Katherine Yamilex (author)
• פורמט: bachelorThesis
• יצא לאור: 2020
• נושאים: Comunicación disruptiva; Modelo de negocio saas; Netflix; Spotify
• גישה מקוונת: http://dspace.utb.edu.ec/handle/49000/8762