Análisis de las figuras retoricas en los spots publicitarios de coca cola

Advertising is a tool used to carry information or a message to the client or user, it has various forms of expression or interpretation depending on the brand, slogan, proposal, product or promotion, large food chains, have been used in most the advertising spots cases based on an abstract construc...

• المؤلف الرئيسي: Andagana Lumbi, Margoth Jacqueline (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2019
• الموضوعات: Persuasión emocional; Figuras retoricas; Evolución publicitaria; Imagen
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/6797