Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021.

In the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of...

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Bibliographic Details
Main Author: Delgado Rivera, Carmen Susana (author)
Format: bachelorThesis
Published: 2022
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Online Access:http://dspace.utb.edu.ec/handle/49000/12463
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Summary:In the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of marketing and knowing the appropriate strategy for this company, which through a survey shows that the best strategy is marketing through networks which will enhance and position the graphic company publivision located in the city of Babahoyo.