Semiótica como recurso visual en una pieza publicitaria. Caso: Mcdonald’s
The purpose of this research work was to analyze the use of semiotics as a visual resource in an advertising piece, taking as an example the “Follow the Arches” campaign of McDonald’s. For this, it was necessary in the first instance to carry out a theoretical approach about this thematic line to la...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2019
|
| Materias: | |
| Acceso en línea: | http://dspace.utb.edu.ec/handle/49000/7239 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Agregar Etiqueta