Semiótica como recurso visual en una pieza publicitaria. Caso: Mcdonald’s
The purpose of this research work was to analyze the use of semiotics as a visual resource in an advertising piece, taking as an example the “Follow the Arches” campaign of McDonald’s. For this, it was necessary in the first instance to carry out a theoretical approach about this thematic line to la...
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| Autore principale: | |
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2019
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| Soggetti: | |
| Accesso online: | http://dspace.utb.edu.ec/handle/49000/7239 |
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