Semiótica como recurso visual en una pieza publicitaria. Caso: Mcdonald’s

The purpose of this research work was to analyze the use of semiotics as a visual resource in an advertising piece, taking as an example the “Follow the Arches” campaign of McDonald’s. For this, it was necessary in the first instance to carry out a theoretical approach about this thematic line to la...

• المؤلف الرئيسي: Bravo Duarte, Jose Fernando (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2019
• الموضوعات: Semiótica; Recurso; McDonald’s; Pieza publicitaria
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/7239