Semiótica como recurso visual en una pieza publicitaria. Caso: Mcdonald’s
The purpose of this research work was to analyze the use of semiotics as a visual resource in an advertising piece, taking as an example the “Follow the Arches” campaign of McDonald’s. For this, it was necessary in the first instance to carry out a theoretical approach about this thematic line to la...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2019
|
| Sujets: | |
| Accès en ligne: | http://dspace.utb.edu.ec/handle/49000/7239 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Ajouter un tag