Semiótica como recurso visual en una pieza publicitaria. Caso: Mcdonald’s

The purpose of this research work was to analyze the use of semiotics as a visual resource in an advertising piece, taking as an example the “Follow the Arches” campaign of McDonald’s. For this, it was necessary in the first instance to carry out a theoretical approach about this thematic line to la...

• Հիմնական հեղինակ: Bravo Duarte, Jose Fernando (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2019
• Խորագրեր: Semiótica; Recurso; McDonald’s; Pieza publicitaria
• Առցանց հասանելիություն: http://dspace.utb.edu.ec/handle/49000/7239