Fidelización de clientes en el comercial Zamora del cantón Milagro provincia del Guayas, periodo 2024.

This case study analyzes customer loyalty management at Comercial “ZAMORA”, located in the canton of Milagro, Guayas province, with the objective of developing strategies to optimize customer retention and maximize sales. The research is based on the premise that the consolidation of a loyal custome...

• Huvudupphovsman: Zamora Rodríguez, Ana Cristina (author)
• Materialtyp: bachelorThesis
• Publicerad: 2024
• Ämnen: Clientes; Lealtad; Satisfacción; Compromiso; Ganancias; Comercio
• Länkar: http://dspace.utb.edu.ec/handle/49000/18255