LA INTELIGENCIA ARTIFICIAL EN LAS ESTRATEGIAS DE MARKETING DE LAS MARCAS ECUATORIANAS

In Ecuador, digital marketing has advanced considerably, with companies adopting chatbots and data analytics to deliver individualized and effective experiences to customers. Industries such as finance and transportation are deploying AI to improve customer engagement and security. The problem to be...

• मुख्य लेखक: MUÑOZ GARCIA DAYRA DAYANNA (author)
• अन्य लेखक: LOOR MORANTE GENESIS TATIANA (author)
• स्वरूप: bachelorThesis
• प्रकाशित: 2024
• विषय: Inteligencia Artificial; Marketing Digital; Estrategias de Marketing
• ऑनलाइन पहुंच: http://dspace.utb.edu.ec/handle/49000/17289