LA INTELIGENCIA ARTIFICIAL EN LAS ESTRATEGIAS DE MARKETING DE LAS MARCAS ECUATORIANAS

In Ecuador, digital marketing has advanced considerably, with companies adopting chatbots and data analytics to deliver individualized and effective experiences to customers. Industries such as finance and transportation are deploying AI to improve customer engagement and security. The problem to be...

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Detalles Bibliográficos
Autor Principal: MUÑOZ GARCIA DAYRA DAYANNA (author)
Outros autores: LOOR MORANTE GENESIS TATIANA (author)
Formato: bachelorThesis
Publicado: 2024
Subjects:
Acceso en liña:http://dspace.utb.edu.ec/handle/49000/17289
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