LA INTELIGENCIA ARTIFICIAL EN LAS ESTRATEGIAS DE MARKETING DE LAS MARCAS ECUATORIANAS
In Ecuador, digital marketing has advanced considerably, with companies adopting chatbots and data analytics to deliver individualized and effective experiences to customers. Industries such as finance and transportation are deploying AI to improve customer engagement and security. The problem to be...
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| Format: | bachelorThesis |
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2024
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/17289 |
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