Memes como estrategia publicitaria: Caso Holcim - Ecuador

Advertising combined with memes is the best way to advertise without having a rejection or users being overwhelmed by the advertisement, this new form is more successful than standard advertising because the meme itself has a level of being viral on platforms or social networks since the meme always...

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Dettagli Bibliografici
Autore principale: Arreaga Olavarria, Beatriz Agustina (author)
Natura: bachelorThesis
Pubblicazione: 2020
Soggetti:
Accesso online:http://dspace.utb.edu.ec/handle/49000/8755
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