Memes como estrategia publicitaria: Caso Holcim - Ecuador
Advertising combined with memes is the best way to advertise without having a rejection or users being overwhelmed by the advertisement, this new form is more successful than standard advertising because the meme itself has a level of being viral on platforms or social networks since the meme always...
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| Format: | bachelorThesis |
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2020
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/8755 |
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