Memes como estrategia publicitaria: Caso Holcim - Ecuador
Advertising combined with memes is the best way to advertise without having a rejection or users being overwhelmed by the advertisement, this new form is more successful than standard advertising because the meme itself has a level of being viral on platforms or social networks since the meme always...
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| Format: | bachelorThesis |
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2020
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/8755 |
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| author | Arreaga Olavarria, Beatriz Agustina |
| author_facet | Arreaga Olavarria, Beatriz Agustina |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Herrera Flores, Ana Elizabeth |
| dc.creator.none.fl_str_mv | Arreaga Olavarria, Beatriz Agustina |
| dc.date.none.fl_str_mv | 2020-10-13T21:34:11Z 2020-10-13T21:34:11Z 2020 |
| dc.format.none.fl_str_mv | 36 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/8755 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2020 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Publicidad digital Memes Redes sociales Holcim Ecuador |
| dc.title.none.fl_str_mv | Memes como estrategia publicitaria: Caso Holcim - Ecuador |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Advertising combined with memes is the best way to advertise without having a rejection or users being overwhelmed by the advertisement, this new form is more successful than standard advertising because the meme itself has a level of being viral on platforms or social networks since the meme always refers to a recent event, mixing these two tools results in a timely and consumable advertising campaign In this present project, the meme will be analyzed as an advertising strategy in the Holcim-Ecuador case, through this research it will be possible to contribute more about this new way of carrying out digital advertising and it would be of great help if the students of the last semester of the Social Communication career of the Babahoyo Technical University have more information about this format, as it would help in their future careers as communicators. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_237c98fb9fdd96a9234a0b3a97895efd |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/8755 |
| publishDate | 2020 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2020 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Memes como estrategia publicitaria: Caso Holcim - EcuadorArreaga Olavarria, Beatriz AgustinaPublicidad digitalMemesRedes socialesHolcim EcuadorAdvertising combined with memes is the best way to advertise without having a rejection or users being overwhelmed by the advertisement, this new form is more successful than standard advertising because the meme itself has a level of being viral on platforms or social networks since the meme always refers to a recent event, mixing these two tools results in a timely and consumable advertising campaign In this present project, the meme will be analyzed as an advertising strategy in the Holcim-Ecuador case, through this research it will be possible to contribute more about this new way of carrying out digital advertising and it would be of great help if the students of the last semester of the Social Communication career of the Babahoyo Technical University have more information about this format, as it would help in their future careers as communicators.Advertising combined with memes is the best way to advertise without having a rejection or users being overwhelmed by the advertisement, this new form is more successful than standard advertising because the meme itself has a level of being viral on platforms or social networks since the meme always refers to a recent event, mixing these two tools results in a timely and consumable advertising campaign In this present project, the meme will be analyzed as an advertising strategy in the Holcim-Ecuador case, through this research it will be possible to contribute more about this new way of carrying out digital advertising and it would be of great help if the students of the last semester of the Social Communication career of the Babahoyo Technical University have more information about this format, as it would help in their future careers as communicators.La publicidad combinada con los memes es la mejor forma de hacer publicidad sin tener un rechazo o que los usuarios se sientan abrumados por el anuncio publicitario, esta nueva forma tiene mayor éxito que la publicidad estándar porque el meme en sí tiene un nivel de ser viral en las plataformas o redes sociales ya que el meme siempre hace una referencia a algún acontecimiento reciente, mezclando estas dos herramientas se obtiene una campaña publicitaria oportuna y consumible En este presente proyecto se analizará el meme como estrategia publicitaria caso Holcim- Ecuador, mediante esta investigación se logrará aportar más sobre esta nueva forma de realizar publicidad digital y sería de gran ayuda que los estudiantes del último semestre de la carrera de Comunicación Social de la Universidad Técnica de Babahoyo tengan más información acerca de este formato, ya que ayudaría en sus carreras futuras como comunicadores.BABAHOYO: UTB, 2020Herrera Flores, Ana Elizabeth2020-10-13T21:34:11Z2020-10-13T21:34:11Z2020info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis36 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/8755esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-02-08T08:10:05Zoai:dspace.utb.edu.ec:49000/8755Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-21T23:24:18.332658Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Memes como estrategia publicitaria: Caso Holcim - Ecuador Arreaga Olavarria, Beatriz Agustina Publicidad digital Memes Redes sociales Holcim Ecuador |
| status_str | publishedVersion |
| title | Memes como estrategia publicitaria: Caso Holcim - Ecuador |
| title_full | Memes como estrategia publicitaria: Caso Holcim - Ecuador |
| title_fullStr | Memes como estrategia publicitaria: Caso Holcim - Ecuador |
| title_full_unstemmed | Memes como estrategia publicitaria: Caso Holcim - Ecuador |
| title_short | Memes como estrategia publicitaria: Caso Holcim - Ecuador |
| title_sort | Memes como estrategia publicitaria: Caso Holcim - Ecuador |
| topic | Publicidad digital Memes Redes sociales Holcim Ecuador |
| url | http://dspace.utb.edu.ec/handle/49000/8755 |