El marketing de influencers su papel en la promoción de productos y servicios en Babahoyo

This research thesis demonstrates the impact of influencer marketing in the promotion of products and services in the city of Babahoyo, with the aim of evaluating the effectiveness of this strategy and determining the factors that influence consumer conviction, through a quantitative-quantitative ap...

• Hovedforfatter: Carpio Moncada, Brithani Berenice (author)
• Format: bachelorThesis
• Udgivet: 2025
• Fag: Marketing digital; Influencer; Consumidores; Promoción
• Online adgang: http://dspace.utb.edu.ec/handle/49000/18206