El posicionamiento de la imagen de la Asociación de Productores Agrícolas de Los Ríos (APAR)

The positioning of an image, allows to achieve the fidelity, trust and guarantee of the clients, through advertising strategies. All of this will be achieved by completing several stages, such as confirming that customers know the brand, generating the appropriate responses from customers to achieve brand identification, and finally generating loyalty between customers and the brand, not all of it. Person or company is in direct and rapid possibilities of developing a corporate structure, which allows it to obtain greater recognition, beyond the qualities of the products or services and the aptitude to operate, the previous capacity in the critical, qualitative realization of its internal structure, and recognize external opportunities and threats. Therefore, in the present research work with a qualitative approach, it was proposed to analyze the positioning of the image of the association of agricultural producers of Los Ríos, through research tools, such as the comparative file and interviews, it was obtained as a result that the positioning of an image allow to attract new customers or consumers that will benefit the brand as such. It was concluded that, despite the fact that this association includes important issues such as agricultural production, it does not have a greater position or recognition, especially in rural areas of the province.

• Main Author: García Guerra, Kerly Jamileth (author)
• Format: bachelorThesis
• Published: 2023
• Subjects: Posicionamiento; Marca; Imagen corporativa
• Online Access: http://dspace.utb.edu.ec/handle/49000/14627