Servicio al cliente y su incidencia en la fidelización en la empresa Ferretera “Mi Ferretería” de la ciudad de Babahoyo, periodo 2024.

This study focuses on "Mi Ferretería", a hardware company located in the city of Babahoyo, analyzing how the quality of customer service affects the loyalty of its customers during the period 2024. It is hypothesized that deficiencies in customer service negatively influence consumer loyal...

• Autor Principal: Zúñiga Santander, Carlos Eulogio (author)
• Formato: bachelorThesis
• Publicado: 2025
• Subjects: Clientes; Fidelización; Servicio al cliente; Empresa ferretera; Ingeniería Comercial
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/17780