Análisis de las estrategias publicitarias de la Cooperativa JEP en el 2023

Análisis de las estrategias publicitarias de la Cooperativa JEP en el 2023

This report will exhaustively analyze the advertising and marketing strategies used by the JEP Cooperative during the year 2023. The main objective is to determine how effective these strategies were in increasing sales, improving the recognition and positioning of the cooperative brand, and attract...

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Bibliographic Details
Main Author: Carbo Ortiz, Gloria Estefani (author)
Other Authors: Cedeño Cevallos, María José (author)
Format: bachelorThesis
Published: 2024
Subjects:
Estrategias publicitarias
Cooperativa JEP
Posicionamiento
COMUNICACION
Online Access:http://dspace.utb.edu.ec/handle/49000/15919
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http://dspace.utb.edu.ec/handle/49000/15919

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