Atención al cliente en la Ferretería R. Soria de la ciudad de Babahoyo, período 2023.

The objective of this case study is to evaluate customer service management at Ferretería R. Soria in order to propose strategies to address the deficiencies identified. The research focuses on identifying strengths and areas for improvement in the way the company's employees interact with customers, as well as understanding the impact of these interactions on customer satisfaction and brand loyalty. This case study analyzes various aspects of customer service, such as courtesy, product availability, problem solving and communication. The thematic axis in which this case study is directed is mainly focused on the research line of the Commerce career, called: Financial, Administrative, Tax, Audit and Control Management, since the hardware store R. Soria is positioned in the commercial sector of the city of Babahoyo, it is related to the subline of public and private enterprise.

• المؤلف الرئيسي: Mosquera Hurtado, Alexis Joseph (author)
• التنسيق: bachelorThesis
• منشور في: 2024
• الموضوعات: Gestión; Estrategias; Calidad
• الوصول للمادة أونلاين: http://dspace.utb.edu.ec/handle/49000/15851