PUBLICIDAD DIGITAL Y POSICIONAMIENTO DE MARCAS EN LOS NEGOCIOS DE LA CIUDAD DE BABAHOYO

The main objective of this degree project is to analyze the impact of digital advertising on brand positioning in businesses in the city of Babahoyo. In today's digital age, online marketing strategies have become essential tools for businesses looking to increase their visibility and attract a...

• Hlavní autor: MERELO GÓMEZ MARÍA DEL PILAR (author)
• Další autoři: PAINÍ ESPINOZA YULEHISTE VANESSA (author)
• Médium: bachelorThesis
• Vydáno: 2024
• Témata: Posicionamiento de marcas; publicidad digital; estrategias; COMUNICACION
• On-line přístup: http://dspace.utb.edu.ec/handle/49000/17415