PUBLICIDAD DIGITAL Y POSICIONAMIENTO DE MARCAS EN LOS NEGOCIOS DE LA CIUDAD DE BABAHOYO

The main objective of this degree project is to analyze the impact of digital advertising on brand positioning in businesses in the city of Babahoyo. In today's digital age, online marketing strategies have become essential tools for businesses looking to increase their visibility and attract a...

• Главный автор: MERELO GÓMEZ MARÍA DEL PILAR (author)
• Другие авторы: PAINÍ ESPINOZA YULEHISTE VANESSA (author)
• Формат: bachelorThesis
• Опубликовано: 2024
• Предметы: Posicionamiento de marcas; publicidad digital; estrategias; COMUNICACION
• Online-ссылка: http://dspace.utb.edu.ec/handle/49000/17415