BRANDING COMO ESTRATEGIA DE POSICIONAMIENTO A LOS EMPRENDIMIENTOS ADCRITOS A MECECOB

This research will cover branding as a positioning strategy in the enterprises attached to MECECOB to provide the opportunity to position itself among the enterprises in the city of Babahoyo, improving the economy of merchants. This not only benefits affiliated businesses, but also the Municipal Pub...

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書誌詳細
第一著者: CARPIO CARRASCO LUIGGY FERNANDO (author)
その他の著者: VILLENA CANEPA ALEXA ROUSEMARY (author)
フォーマット: bachelorThesis
出版事項: 2024
主題:
オンライン・アクセス:http://dspace.utb.edu.ec/handle/49000/17421
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