BRANDING COMO ESTRATEGIA DE POSICIONAMIENTO A LOS EMPRENDIMIENTOS ADCRITOS A MECECOB

This research will cover branding as a positioning strategy in the enterprises attached to MECECOB to provide the opportunity to position itself among the enterprises in the city of Babahoyo, improving the economy of merchants. This not only benefits affiliated businesses, but also the Municipal Pub...

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Bibliografiska uppgifter
Huvudupphovsman: CARPIO CARRASCO LUIGGY FERNANDO (author)
Övriga upphovsmän: VILLENA CANEPA ALEXA ROUSEMARY (author)
Materialtyp: bachelorThesis
Publicerad: 2024
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Länkar:http://dspace.utb.edu.ec/handle/49000/17421
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