BRANDING COMO ESTRATEGIA DE POSICIONAMIENTO A LOS EMPRENDIMIENTOS ADCRITOS A MECECOB

This research will cover branding as a positioning strategy in the enterprises attached to MECECOB to provide the opportunity to position itself among the enterprises in the city of Babahoyo, improving the economy of merchants. This not only benefits affiliated businesses, but also the Municipal Pub...

• Автор: CARPIO CARRASCO LUIGGY FERNANDO (author)
• Інші автори: VILLENA CANEPA ALEXA ROUSEMARY (author)
• Формат: bachelorThesis
• Опубліковано: 2024
• Предмети: Branding; posicionamiento; COMUNICACION
• Онлайн доступ: http://dspace.utb.edu.ec/handle/49000/17421