Tendencia del marketing de influencers en la publicidad de instagram de la marca Lipofit

This case study was carried out with the aim of analyzing the different digital marketing strategies and the use of influencers as tools to spread the Lipofit brand advertising on the Instagram social network. The techniques used were by observing the profiles of five young Ecuadorian influencers wh...

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Bibliographic Details
Main Author: Vinces Troya, José Alfredo (author)
Format: bachelorThesis
Published: 2021
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/10960
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