Plan de comercialización de Productos Lácteos Tanilact para mejorar el nivel de ventas de los distribuidores autorizados en la provincia de Los Ríos periodo 2024.

This study develops a marketing plan to optimize distribution, promotion, and customer loyalty in the company, aiming to enhance its competitiveness in the market. Through a detailed analysis of the current situation, deficiencies were identified in product accessibility, ineffective marketing strat...

• Main Author: Molineros Santillán, Mónica Elizabeth (author)
• Format: bachelorThesis
• Published: 2025
• Subjects: Comercialización; Estrategia; Distribuidores; Tanilact; Plan; Ingeniería Comercial
• Online Access: http://dspace.utb.edu.ec/handle/49000/17777