Plan de comercialización de Productos Lácteos Tanilact para mejorar el nivel de ventas de los distribuidores autorizados en la provincia de Los Ríos periodo 2024.

This study develops a marketing plan to optimize distribution, promotion, and customer loyalty in the company, aiming to enhance its competitiveness in the market. Through a detailed analysis of the current situation, deficiencies were identified in product accessibility, ineffective marketing strat...

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主要作者: Molineros Santillán, Mónica Elizabeth (author)
格式: bachelorThesis
出版: 2025
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在線閱讀:http://dspace.utb.edu.ec/handle/49000/17777
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