Elaboración de propuestas publicitarias para la carrera de Comunicación Social de la UTB

The use of strategic marketing to obtain a lucrative benefit in exchange for a good or service is a strategy called advertising, where the brief scheme is the most used by companies, because it provides information about the product, the competitive environment, the characteristics of its clients, i...

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Bibliographic Details
Main Author: Molina Ganchoso, Carmen Magaly (author)
Format: bachelorThesis
Language:spa
Published: 2019
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/7162
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