Elaboración de propuestas publicitarias para la carrera de Comunicación Social de la UTB

The use of strategic marketing to obtain a lucrative benefit in exchange for a good or service is a strategy called advertising, where the brief scheme is the most used by companies, because it provides information about the product, the competitive environment, the characteristics of its clients, in addition to elaborating the mission, vision and objectives that must be fulfilled to obtain the desired results. In the present case of investigation, the importance of the use of advertising to provide information on the career of social communication will be demonstrated, which is not identified within the Babahoyense population, in addition to certain failures in the internal technological system of the website of the university create errors when obtaining information of the educational career. It is for this reason that the completion of a brief structural scheme is recommended to relaunch the career of social communication, with the purpose of generating greater student recruitment, exploiting factors such as educational inclusion and acceptance of students willing to generate a positive change. in Babahoyense society. In conclusion, advertising is a marketing tool that allows the positioning in the market of a certain company, seeking as a focal point loyalty through marketing strategies such as email, mobile marketing and social networks which currently They are used by advertisers with short, timely and informative videos to capture the user's attention, thus generating a search engine.

• Main Author: Molina Ganchoso, Carmen Magaly (author)
• Format: bachelorThesis
• Language: spa
• Published: 2019
• Subjects: Marketing; Tecnología; Carrera educativa; Brief
• Online Access: http://dspace.utb.edu.ec/handle/49000/7162