Estrategias de contenido de podcasts y la fidelidad de las audiencias digitales

Estrategias de contenido de podcasts y la fidelidad de las audiencias digitales

This document addresses the importance of audiovisual podcast content strategies to achieve the loyalty of digital audiences, taking the city of Babahoyo, Ecuador as the main context. As a main objective, this thesis proposes strategies on different platforms, for example TikTok, YouTube and Faceboo...

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Bibliographic Details
Main Author: Contreras Cobos, Gloria Stephanny (author)
Other Authors: Lino Pluas, Mara Varinia (author)
Format: bachelorThesis
Published: 2025
Subjects:
Estrategias
Audiencias digitales
Babahoyo
Online Access:http://dspace.utb.edu.ec/handle/49000/18210
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http://dspace.utb.edu.ec/handle/49000/18210

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